Whitney Wolfe is the CEO of the popular dating site Bumble. This dating site is very unique because it allows women to be in control. On this site, a man cannot approach a woman’s profile and try to hit on her. A female profile user will have to make the first move and let a man know that she is interested in him. Once this happens, they can then carry on a conversation and hopefully, it will lead to a relationship.
Bumble’s CEO intentionally made Bumble with this type of hook because she wanted women to be in control. Whitney Wolfe does not hate men. As a matter of fact, she is married to Michael Herd. He was a very influential figure in her decision to start Bumble. Wolfe love her husband dearly and they were both married late in 2017.
The reason why Wolfe started Bumble is that she wanted something more than just a dating site. She wanted a site where women could exercise a feminist perspective. Feminism is at the heart of Bumble. Wolfe knows that the world is still dominated by men. However, she wants to slowly start changing this reality. Wolfe is no longer content with gender inequality or sexual dominance by males.
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Whitney Wolfe used to work for another dating site called Tinder. After experiencing sexual harassment and enduring bias because of her gender status, she left the company. She ended up suing Tinder and won a settlement. Shortly after she left Tinder, Wolfe wanted to start her social network called Merci. This social network was going to be for females only. The young entrepreneur needed money to make her idea a reality.
Through a series of events Whitney Wolfe ended up in a meeting with the founder of Badoo. His name is Andrey Andreeve and Badoo is the number one dating site on the planet. When Wolfe told him about Merci, Andreeve disagreed with the idea. He told her he would not fund a social network exclusively for women. That’s when he influenced her to create a dating site with a feminist slant. Wolfe didn’t agree at first.
Her husband Michael Herd (who was her boyfriend during that time) discussed the offer with her. He helped her to realize that Bumble was a good idea and not to be quick to dismiss Andreeve’s offer. Wolfe gave in and then received the funding to get the site started. Bumble is now a reality and Whitney is a revolutionary figure that is forever changing the way that men and women interact with each other.
— Grace Mackinnon (@mackinnon_grace) May 27, 2018