The Entrepreneurial Spirit of Lori Senecal


Lori Senecal is the Global CEO of the highly successful advertising agency Crispin Porter & Bogusky. As Global CEO, she is responsible for the agency’s continued success and expansion, and she also coordinates between CP + B’s ten international offices. Ms. Senecal has been with the company since she was appointed as CEO in March of 2015.



Since Lori Senecal joined Crispin Porter & Bogusky, both she and the firm have thrived. Advertising Age praised the firm, naming them one of 2017’s “Creativity Innovators”; back in 2016, the publication listed Ms. Senecal as one of four “Industry Executives to Watch.” The CEO has also earned a spot in AdWeek’s Power 100 for two years running in recognition of her impact on the field of advertising.


Before she joined CP + B, Lori Senecal acted as the Global Chairman and CEO for Kirshenbaum Bond Senecal & Partners (KBS for short). Under her leadership, KBS grew for around 250 employees to over 900, and Ms. Senecal was named a 2013 “Woman to Watch” by Advertising Age. Her other career experience includes time as the President of McCann Erickson’s New York office and the Global Chief Innovation Officer for McCann Worldgroup.


Lori Senecal received her higher education at Canada’s McGill University, graduating with Bachelor’s Degree of Commerce in Marketing and Finance. She began her career in 2003 by co-founding McCann Kerikson’s TAG Ideations, and she spent the next six years with McCann before going to work for KBS and, eventually, Crispin Porter & Bogusky. As a leader, Ms. Senecal is focused on constant innovation and radical change, always ready to move on to the next success. She has received awards from AdWeek, Advertising Age and Fast Company, and she was named one of the Top 20 Women in Marketing for 2017. Ms. Senecal currently lives and works in New York City, where she continues to serve as the Global CEO for CP + B. Follow Lori on Twitter.