Canadian Craft Beer
Craft beer in Canada is commonly referred to as microbreweries. This is the case despite the fact that, not all craft breweries are small. The consumption of craft beers increases daily regardless of the shift in the market. Although the sale of beer in Canada has been stagnant for the past 25 years, the revenue of craft beer has grown tremendously.
Craft beer revenue has reached a double digit because it is the most popular alcoholic drink in Canada. Some of the craft breweries in Canada are no longer called microbreweries because of their tremendous growth. McAuslan Brewery collects revenue worth $20 million each year. Ontario Craft Brewery records an yearly top-cut revenue of 400,000 hectoliters.
The popularity of craft beers in Canada motivated Niagara College to create a post, secondary brew master program. There are numerous types of craft beers in the country. They exist in various styles, flavors, and tastes. The famous craft beers in Canada include Weissbier, Red Racer Pale Ale, La Fin Du Monde, Rye Pale Ale, Pilsner, Black Cat and Dooryard Organic Ale.
Eli Gershkovitch is the CEO of Steamworks craft breweries. He is well known and respected in Canada. He is a veteran in craft brewery. He has been in the industry for more than two decades. Steamworks has been successful under Eli Greshkovich (Calgary Herald). He opened a full-scale production of 40,000 hectoliters in 2013.
The firm distributes its products across Canada, Australia, Germany, Hong Kong, Switzerland, Italy and 14 of the US. states. The organization`s revenue increased by 50% because of the broadening customer base. The firm attracts all kinds of customers who include young men and women. The older people have also gravitated towards the company.
Eli Gershkovitch believes in controlled growth, the perfect business strategy. In increasing his control of the company, Gershkovitch bought his partner`s shares in 1997. He is now the sole owner and manager of Steamworks.
Eli Gershkovitch obtained his pilot license in 1993. He acquired his wings in 2009, when he flew from Vancouver to Europe. This shows that Gershkovitch is passionate in his dreams. This has been manifested in Steamworks.