HIPPEAS, one of the fastest growing snack brands have received a boost from a Hollywood celebrity, Leonardo DiCaprio. With DiCaprio investment, the brand is expected to continue growing its trajectory. The brand’s revenue is expected to triple by the end of this financial year. Livio Bisterzo, the co-founder and the present CEO of Green Park brands, the company behind HIPPEAS, announced that the celebrity would be partnering with Strand Equity partner in providing support for the brand.
Dicaprio has received several awards, including the World Economic Forum Crystal Awards and Clinton Global Citizen award. The actor is not only famous for his movies, but also an activist in putting an end to climate change. He presently serves on numerous environmental boards including the Ocean 5, World Wildlife Fund, and International Fund for Animal Welfare among others.
Bisterzo; The Man behind HIPPEAS
Livio Bisterzo recently predicted the HIPPEAS would generate more than $11 million by the end of the year. After introducing two of its newest brand, Bisterzo used his business experienced to get the products onto the shelves last year, which earned the Green Park’s Product more than $2.5 million in wholesale revenue.
Bisterzo is a young Italian entrepreneur. Presently, he and his family reside in Los Angeles. He studies in the UK at London University of Arts, but, astute in entrepreneurship and marketing; he founded his first event business in 2003. He has since then created several business portfolios in consumer brand and hospitality products. In 2007, Bisterzo was nominated among the London 1000’s influential people.
His recent venture in the health sector is the Green Park Brand. Its main vision is to develop brands with distinct value to the society. The company first brand HIPPEAS was launched in 2016 and was specifically designed to appeal the increasingly young health-conscious consumers. Bisterzo believes that with the recent boost from DiCaprio, the brand has the potential of becoming the next most loved snack in the world.