Building a following online brings with it the culpability of not getting carried away in the clutter, something out of convenience…I call an online reputation management. It brings with it the responsibility to cater and nurture to your audience with a certain level of professionalism.
Creating a reputation based entirely on truth and avoid the clutter is not easily done; you would have to understand the reason you are building a reputation online, to begin with. In a world of loud noises, it is very easy to veer of the tracks and take the bet. By the time you begin to realize you went off tracks, you would have covered a great distance that it would be near impossible to get back and start over…
Bury bad news by simply focusing on truth and value, though that is easily said than done. Focusing on fact affords you the chance to create a reputation only found in people of integrity.
Many in today’s world treat customers as though packages; a package does not speak, let alone think. Thinking and speaking is the distinction between humans, packages, and wild animals. And although animals do have the capability to think, they lack the very attributes necessary for the completion of the puzzle – speaking and voicing concern.
Which is why it best to treat people with the highest level of respect and professionalism in order to create a reputation that is simple yet effective. A good article helps you build a good reputation, although modern man tends assume Mankind is more susceptible to lies. While that may be true, at least in a brief moment, it hurts your brand in the long run.
It therefore is well to work toward building a brand name that will last forever, than cater to a small group of people who are immune to reality. Everyone does have a choice to make; decisions we make in life do have the capacity to build us or break us; focus instead on the positive than the negative.
Building a foundation on the negative does bring with it consequences; negativity is not a position. It is built on uneven grounds, and therefore…unsustainable. While on the one hand, the positive lays comfortably on balanced grounds, which in itself presents you with leverage rarely available to many.
To win the game, one must have leverage; leverage offers you a strong enough position upon which to stand when in competition.
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