When Goettl Air Conditioning was established in 1932 in the desert areas of the Southwestern United States, it changed the nature of how people lived there forever. They brought the evaporative cooling system and the refrigerated air conditioner to the marketplace and people in Phoenix and Tucson had their lives changed for the better.
There is no doubt that bringing viable cooling systems to the desert communities had a great deal to do with the population expansion of the area. For five generations, Goettl has worked with families to bring them the best service and prices for equipment. People counted on Goettl for a standard of service unmatched anywhere else.
Over the years the company has changed hands several times but in the late nineties a large national management company purchased Goettl and things went downhill very quickly. Customers were very unhappy and leaving in droves and employees were frustrated because they did not have the wherewithal to properly service customers as the had before. The even began to wonder about their futures with the company.
In 2013 Ken Goodrich purchased Goettl and things began to look favorable again. Goodrich had a history of buying failing companies and then bringing them back into a profitable situation. However the challenges with Goettl proved to be more than even Goodrich had bargained for.
There was a pending lawsuit resulting from prior charges of business misconduct and there were many customer issues that needed settling. Goodrich started by offering customers a 100 percent satisfaction guarantee on anything purchased, serviced or installed by Goettl. Then he dove right in and scheduled personal visits with customers and employees. For more details visit crunchbase.
Soon the lawsuit was settled, customers began to see that Goodrich was for real and employees bought into the new company thrust towards higher expectations and the customer-oriented business approach. Focusing on the customers really paid off as annual revenues now total over $50 million per year.
Finally, another strategic move worked well, according to BisJournals. Goodrich acquired Walton’s Heating and Air in Southern California. Goettl had offices in Phoenix, Tucson and Las Vegas, and now the Southern California area was just more potential customers with whom to work. Walton’s has always been commercial HVAC as far as their business model and Goettl had always been residential. Now with the two disciplines joining forces, the company growth really accelerated. Things are back on the grow for Goettl and it proves that when customers are happy good things happen.