Sweetgreen owes its success to three dedicated undergraduates from Georgetown University. Fresh from college, the trio combined their efforts and embarked on a commendable path to success. Jonathan Neman, Nicolas Jammet and Nathaniel Ru serve as the company’s directors. Each is assigned specific roles that resonate with their skills and expertise.
The enterprise is currently one of America’s fascinating establishments. Sweetgreen initially commenced business in 2007 with a single shop in Georgetown. Friends and family were major sources of funding for the rapidly developing company. 31 shops countrywide are a testament of its success. More importantly, the trio plan to expand to 40 shops by the end of the year.
The company’s directors have managed to raise $ 95 million after three rounds of investment funding. The company’s CEO, Nicolas Jammet, was recently interviewed on key factors responsible for success. The firm’s inception was based on the need to prepare excellent food off campus. An entrepreneurial family background has been essential in shaping up their destiny. They shifted their attention to setting up their own business as opposed to the conventional options of seeking employment.
Ingredients for Success
Jammet lauds discipline as a core factor to success. Having an idea is one thing, but perfectly executing it is an entirely different thing. Sweetgreen aims at providing delicious and nutritious salads to its customers. In addition, they capitalized on poor marketing from various brands in the industry. Possession of a detailed concept serves as a solid foundation for success.
Sweetgreen has incorporated various elements such as employment of qualified staff, effective marketing and provision of high quality salads. In addition, the company strives at developing good customer relations in its quest to meeting their needs. An ethical code of conduct is adopted in promoting professional relationships with suppliers and workers.
Jammet credits hard work as an integral component to success. He advises entrepreneurs to commit themselves when setting up businesses. They ought to be passionate about their ideas and defend their beliefs. Sweetgreen bases its services on a fascinating lifestyle, reliable brand and a profound vision. The firm has embraced technology as customers can place orders online.
Up-close with Nathaniel Ru
Nathaniel Ru serves as the company’s co-Founder and co-CEO. He has diversified his portfolio by investing in several enterprises such as MeUndies, LOLA, EatPops and Bond Street. He encourages young entrepreneurs to identify talented individuals and harness their efforts in meeting needs of customers. They also need to stay updated by reading business articles on a regular basis. Specialization and division of labor is also vital in stimulating growth for any startup.