Mullen Lowe Scaling the Heights in Global Marketing

Formerly located in Brasilia, Mullen Lowe Brasil was relocated to Sao Paolo and Rio de Janeiro with an aim of capitalizing on the business-friendly environment that the cities present. Pin-pointed as the most robust in entrepreneurial activities under its newly refurbished management, the agency has been able to nurture a positive drive among its competent workers who unanimously share a common vision.

The Mullen Lowe Group, unlike any other, takes pride in being the leading global advertising network. It has stretched its services to many other commercial hubs in other prominent countries with Brasil as the South American hub.

Working Culture

The Advertising agency’s success is based on the undying vision of partnering with the most innovative marketers. As a matter of fact, clients find the creativity with which promotional ads are done as impeccable; turns tables on the traditional promotional strategies. Nourished by a good business culture, the network has drastically transformed Brazilian Advertising industry. Therefore, the network continues to adhere to the positive prospects on endless available opportunities, and a brewing belief that the future holds a great potential for improvement. It is through this culture that the group has expanded beyond imaginable limits ever since its inception.

Its integrated digital communications enables the company reach out to over 60 markets all over the world. Clients are renowned brands that take pride in being associated with the agency. Further, they are not afraid to venture into risky business waters. This, to Mullen Lowe, is a driving force to make them better and apply pressure on the firm’s capabilities to creatively formulate new business tactics.

Management and Staff

The CEO, Jose Henrique Borgi, has played a vital role developing and bolstering the innovative and creative promotion mix with which the company expends it services to their long chain of clients. His undying ambition is focused on strengthening the foundation on which their success stands: Creativity. He also heads a managerial team of competent and innovative staffs who have vast knowledge of marketing. Their years of experience provide them with a tinge of liberty to conjure up competitive advertisement strategies that stand unmatched by other global competitors.

Finding Solutions in a Backdraft

Nothing compares to a resounding recognition of a job well-done, coming in the form of an industry-wide award, and especially when it comes from your peers. Troy McGuagge, the CEO of USHEALTH Group, received the very prestigious Gold Winner in the One Planet Awards this year. This award is delivered to the person whom those that represent other organizations, from across the world, thought enough of to vote for them. That is perhaps the greatest accolade ever, and although being a CEO carries with it enormous responsibilities, Mr. McQuagge can rest in the idea that he is doing all the right things.

His story is that of a true turnaround success. When he joined at USHEALTH in 2010, he was quite quick to implement an agenda to revamp the company, make it stronger, and he smartly chose to do that by leveraging the greatest asset of any company. For USHEALTH,this is their front line team of USHEALTH advisors. The market for individual health insurance could not have been more choppy, or changing, during the 7 years since Mr. McQuagge joined the company. With the onset of the Affordable Care Act, insurance companies went scrambling to try to roll with the changes.

It would appear that changes, relative to how healthcare is paid for and delivered in this country, are coming to this market once again. USHEALTH is committed to solving the ongoing crisis of how to provide quality, affordable healthcare to the masses in this country. Marketing products that both provide answers for customers, and are competitive enough to provide the company with a bottom line that is indicative of strength and profit, is indeed a balancing act of gargantuan proportions.

USHEALTH remains committed to continuing to figure this out, and to find solutions to this unfolding situation. Mr. McQuagge realized that using their primary distribution channel, the USHEALTH representatives, as a way to deliver timely and accurate information to their clients, would be the best way to immediately impact the results of the company, while also fostering an atmosphere of developing new business through this initiative. The company is stronger than ever, and the One Planet award Mr. McQuagge received can be loosely construed as being indicative of him having played a large part in the company’s recent successes.

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