Whitney Wolfe Gets Inspiration For Men To Create The Feministic Bumble Site

Whitney Wolfe is the CEO of the popular dating site Bumble. This dating site is very unique because it allows women to be in control. On this site, a man cannot approach a woman’s profile and try to hit on her. A female profile user will have to make the first move and let a man know that she is interested in him. Once this happens, they can then carry on a conversation and hopefully, it will lead to a relationship.

Bumble’s CEO intentionally made Bumble with this type of hook because she wanted women to be in control. Whitney Wolfe does not hate men. As a matter of fact, she is married to Michael Herd. He was a very influential figure in her decision to start Bumble. Wolfe love her husband dearly and they were both married late in 2017.

The reason why Wolfe started Bumble is that she wanted something more than just a dating site. She wanted a site where women could exercise a feminist perspective. Feminism is at the heart of Bumble. Wolfe knows that the world is still dominated by men. However, she wants to slowly start changing this reality. Wolfe is no longer content with gender inequality or sexual dominance by males.

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Whitney Wolfe used to work for another dating site called Tinder. After experiencing sexual harassment and enduring bias because of her gender status, she left the company. She ended up suing Tinder and won a settlement. Shortly after she left Tinder, Wolfe wanted to start her social network called Merci. This social network was going to be for females only. The young entrepreneur needed money to make her idea a reality.

Through a series of events Whitney Wolfe ended up in a meeting with the founder of Badoo. His name is Andrey Andreeve and Badoo is the number one dating site on the planet. When Wolfe told him about Merci, Andreeve disagreed with the idea. He told her he would not fund a social network exclusively for women. That’s when he influenced her to create a dating site with a feminist slant. Wolfe didn’t agree at first.

Her husband Michael Herd (who was her boyfriend during that time) discussed the offer with her. He helped her to realize that Bumble was a good idea and not to be quick to dismiss Andreeve’s offer. Wolfe gave in and then received the funding to get the site started. Bumble is now a reality and Whitney is a revolutionary figure that is forever changing the way that men and women interact with each other.

Whitney Wolfe Breaks New Ground with Bumble

Whitney Wolfe is the founder of Bumble, which is the fastest growing dating site in America. She partnered with the founder of Badoo, who contacted her about starting a new venture together. In 2014 the company was launched and Whitney Wolfe was named founder and CEO. She was recognized as one of Business Insider’s 30 most important women in the year of 2014 as well. She is a leading figure in Tech and has received acknowledgement from Elle Magazine and Forbes.

Whitney Wolfe is originally from South Salt Lake City Utah. She attended Southern Methodist University and majored in International Studies. Whitney started her first business at the age of 19. She created a concept for selling bamboo tote bags for BP Oil spill victims. Celebrity stylist Patrick Aufdenkamp partnered with Wolfe on the project which became a nonprofit success known as “The Help Us” project. Celebrities including Nicole Richie was seen with the bags which gave them a great deal of notoriety.

Andrey Andreev contacted Wolfe about starting a new dating site concept. Andrey is the founder of Badoo, which is the world’s largest company in the industry. Andreev initially offered Wolfe a job. However, he clearly could see that she was not interested in working for anyone. They soon began talking about a project together. Whitney Wolfe made several visits from Austin Texas to London to iron out the details of the new enterprise.

They agreed on a concept that gave women a different type of option than the other dating sites on the market. Bumble would be set in place so that only the woman could initiate the conversation once a match is made. Andrey agreed to offer the tremendous resources of Badoo to Whitney Wolfe in order to support her business. He came in as the majority owner leaving Wolfe with the remaining 20% ownership plus the full authority to run the company and make decisions.

Bumble maintains its headquarters in Austin Texas and it is a major attraction among locals and tourists. Eighty-five percent of the 70 employees at bumble are women. These positions include many of the high-profile jobs. The office post empowering slogans such as, “You are a Queen,” “Be the CEO your parents always wanted you to marry,” and “Make the first move.” These terms are designed to support the objective of Bumble as a dating site that gives leverage to the female gender.

Read More: fortune.com/2017/11/14/bumble-dating-app/