Don Ressler has built a successful portfolio of start-up companies, such as Intelligent Beauty and Fabletics. FitnessHeaven.com, his debut start-up company, was sold to Intermix Media back in 2001. Afterwards Ressler joined forces with Adam Goldenberg and created Alena Media, another start-up. As an ecommerce and performance based advertising entity, the start-up was very successful and earned millions of dollars in profit. In 2005, Intermix was sold to News Corp, which left the duo’s hard work rendered to null as the start-up they had driven to success was completely left in the dust.
The two were beyond disappointed, and having no loyalty for the new company, News Corp, the two began to seek out new and fresh opportunities. Ressler and Goldenberg knew they would be fine, both having the skills needed to do extremely well in the performance marketing online. After the decision was made to create an empire to establish a brand, Adam Goldenberg and Don Ressler brought together some of the old colleague’s from the days of working with Alena Media. Goldenberg’s living room was host to a idea generating meeting, and no more that two weeks after, the beginnings of Intelligent Beauty were fleshed out. At that time is was called Brand Ideas.
Ressler and Goldenberg began with a start-up called DERMSTORE, which catered to the cosmetic and skincare markets. After a couple of years spent getting DERMSTORE established, the team created SENSA, a start-up focusing on weight loss. With SENSA they brought Dr. Alan Hirsch to the team to help develop the product. Brett Brewer, who was also founder of Intermix, joined the team and took place as CEO of SENSA. Both companies are reported to have found high levels of success and profits.
Technology Crossover Ventures was so impressed with their success that they contributed $43 million to the the company.
A third start-up was created back in 2010, which was an online retailer focusing on the fashion sector and using a subscription model. This start-up was named JustFab on en.wikipedia.org.
With success in every venture they dug their hands into, the JustFab company began looking for ways to break into other markets. After noticing that a growing number of their members had children, they bought out a similar company that focused on a subscription model focusing on fashion for children. FabKids emerged in 2013. Following was the acquisition of The Fab Shoes, which came with 500,000 subscribers in Spain and France, which fit nicely with the 1 and a half million members throughout JustFab’s European member base.
This success led to the collaboration of Don Ressler with Kate Hudson on Fabletics, an athletic fashion based subscription start-up.